JINAGHUN’s brand logo is designed with reference to the famous Chinese cultural relics - the Jade Dragon from the Hongshan Culture and the Bronze Bird from Sanxingdui,
representing the Neolithic and Bronze Ages respectively. JINAGHUN’s brand color is taken from their green color.
The Hongshan Jade Dragon, known as the "First Dragon of China", is a dragon carving found at the sites of the Hongshan culture in China, usually carved from jade.
Its shape is simple and ancient, and it is considered to be the origin of the culture of dragon worship in the central plains of China.
The Hongshan Culture is an important agricultural-based Neolithic culture in northern China, dating from about 5,000 to 8,000 years ago and lasting for about 2,000 years.
The Sanxingdui site has unearthed a wide variety of figurative, abstract, realistic, mythological, local and exotic animal images. Of these, birds are the most important motif,
and legend has it that two of the chiefs of ancient Shu were named after birds. (Ancient Shu, 2,000 B.C.E. to 1,400 B.C.E., the same period in the Central Plains as the Xia and Shang Dynasties)