The new watch brand "JIANGHUN" is taken from the phonetic translation of the Chinese character,
which is meant to pay tribute to the craftsman spirit that has been passed down for thousands of years in the land of China.
JIANGHUN Watch adopt a unique design concept that combines traditional Chinese cultural elements with modern fashion styles to create a unique appearance and connotation.
JIANGHUN Watch was founded by Mr. Liao Jiaming and positioned as a brand superior to San Martin Watch.
Thanks to years of deeply ingrained involvement in the watchmaking industry, coupled with strategic partnerships and investment holdings,
the brand has acquired top-notch watchmaking technology.
Continuous investment in talent development and production research and development has brought our advantage matrix to a whole new level.
JIANGHUN is pronounced as jiàng hún. The brand logo is designed based on the Chinese character "JIANG".
The overall outline of the logo is square,
and the four corners are slightly protruding through the arc,
which is inspired by the side curve of the bronze ding.
The outer frame is inspired by the ancient jade loong and the continuous strokes in calligraphy,
seeking a coherent transition effect between straight lines and curves.
The "C" shape of the outer frame also implies the meaning of "craftsman".
The central line of the logo is derived from the bronze bird and its decorations. It is not as regular and square as the outer outline, but full of agility and vitality.
The internal shape of the logo presents the pinyin initials "j" and "h" of the brand through positive and negative shapes.
The overall aspect ratio of the logo is 26:35, which is close to 3:4. It is tall but not thin.
It is elegant and convenient for use in the narrow space of the dial. The stroke width is 4, and the stroke spacing is 5.
If the two are equal in width, it will be slightly crowded.
All curves in the logo are arc segments to maintain harmony and unity.
The graphic logo and the specially designed standard font share the same pen stroke and serif shape to achieve a more unified and coordinated effect.
JIANGHUN Watch, as the high-end brand of San Martin Watch, with original design as the core and craftsman spirit as the driving force,
is committed to constructing the aesthetics of craftsmanship in Chinese watches.
Our founding mission is to provide more unique and exquisite watch works for the enthusiasts who have the power of appreciation and the pursuit of individuality.
JIANGHUN Watch, invites you to appreciate the beauty of time together！
Finally, thank you for watching!
C.JH
